His entire life is dedicated to spinning the health risks of smoking into the perspective of giving people the freedom to choose what they do and don't do. While dressing up in suits and living the lavish lifestyle sounds nice, the movie forces you to face the reality of a question that makes you question morality. Just because it's legal to sell something doesn't make it right to be the one selling it. I think that if the salary of a $100,000 or $200,000 starting salary came across the desk as an option for me, I'd have to decline.
While $200,000 is life changing money and it sounds nice, having that financial stability and security, that money isn't solely a "gift". It's like a fee for your integrity and if I were to take that job, what I say is an extreme reflection of the company I'm working for. In today's times, this would apply to products like Vuse vapes, which were marketed to be a safer alternative, but they still involve using marketing skills to promote the use of nicotine to a younger generation. The type of job that Nick has requires him to be flexible with the truth, which is something I'd want to steer away from, simply because most people today believe in authenticity, and as time goes on, it's easier to detect when someone is not authentic in a society where the internet is the biggest tool.
Our words have power, and using that power to intentionally twist the truth on public health would be similar to an abuse of power, especially with a voice that impacts many people's lives in the decisions they make. Nick Naylor's character would be considered a lobbyist and a manipulator. He takes pride in winning arguments with others even when he knows deep down that he could be or is wrong; that's his kind of "talent" to spin the argument around to make him right, no matter how wrong it might be.
This movie isn't just talking about tobacco, it's talking about the moral principles of a man who sold his talent and the power of his voice to the highest bidder. Ethics, when it applies to marketing, shouldn't be for sale. The goal should be to build a career that will actually leave people better than they were found. I'd rather have a smaller paycheck and be able to sleep at night than have a massive amount of money that would cost me my peace and sanity, because if I'm compromising who I am just to pay the rent, then that rent is way too expensive. Standing firm in what you believe in might not buy you a nice home or a nice car, but it will give you peace.


